03 / 09Web platforms
FPL Farms
E-commerce platform
A production storefront and admin platform for a Karachi-based natural foods brand, from catalog and checkout to articles and SEO.
Overview
A production e-commerce site for FPL Farms, a Karachi-based natural foods brand. Shoppers get a product catalog, cart, customer reviews and an articles section. The team gets an admin dashboard to run the store without a developer.
01 The problem
The brand needed a fast, credible store that could be found through search, plus a back office simple enough for a small team to manage products, orders, reviews and content day to day.
02 The approach
Built on the Next.js App Router with Supabase for data and admin authentication, and Cloudflare R2 for media. Every page carries keyword-focused metadata and structured data, and social preview images are generated automatically, including one per product.
Highlights
- 01Product catalog, cart and checkout with delivery cost calculated per city
- 02Customer reviews and an articles section with a rich-text editor in the admin
- 03Admin dashboard for products, categories, orders, reviews, articles, delivery cities and users
- 04Order editing that recalculates delivery cost live when the city changes
- 05Customer records de-duplicated across different phone number formats
- 06SEO metadata, structured data, sitemap and auto-generated social preview images
Stack
Building something similar? Get in touch or see all work.